At the start, assess yourself and come up with as many ideas as possible.
Phase 1: What You Are Passionate About & Good at Doing:
What subjects bring excitement to you? What makes you keep talking for a long time?
What experiences, knowledge or specific skills do you have?
What are the issues you know how to handle better than many others?
Suggest Looking for Areas of Interest:
Match your passions and experience with what the market wants (e.g., Baking and knowledge of gluten-free diets lead to starting a niche in gluten-free baking for families with celiac disease members).
Try to think of different ways similar interests overlap: (e.g., Technology with Parenting could mean apps for busy parents, while Fitness and Seniors could result in low-impact exercise programs).
Choose something focused; it’s better to say you work on postpartum fitness for people sitting at desks than just telling them about fitness.
Phase 2: Looking into and Testing the Market
Analyze Demand:
You can do keyword research with Google Keyword Planner, SEMrush or Ubersuggest. Examine how popular and competitive related keywords are in the niche.
Examine Google Trends to find out people’s long-term interest in the subject. Is it true that the niche is increasing, steady or decreasing?
Monitoring related hashtags, online groups (on Facebook, Reddit and LinkedIn), discussion forums and question-and-answer platforms (such as Quora). Which questions are being asked by people? Which stresses are they describing?
Assess Competition:
Who competes in this area? Evaluate the services they offer, how they price them, their promotional approach and how busy the users make the community.
How can you determine where what is lacking? In order to improve your business, what activities or ideas come to mind (for example, giving better customer service, trying a different format or targeting a certain market).
Is there already more than enough similar products in the market? Competition can help your business if demand is favorable and you must have an advantage over others.
Phase 3: Deciding Who Your Target Audience Would Be
The first thing we should learn is demographics (basic).
Age Range
Gender, included if there is a connection to the case (if relevant)
The place (whether rural or urban or near the geographic center)
Income and what someone does for work
Education Level
Marital/Family Status
Psychographics (More Detailed Part):
Asking about their goals helps discover what they hope to accomplish in life (e.g., "Achieve leadership", "Visit foreign lands," "Look confident in a swimsuit").
What are the difficulties and problems they must handle? What worries do they have when they go to sleep? (e.g., "Trouble reducing belly fat," "It's difficult to look after remote staff," "Feeling overwhelmed by planning meals").
You should find out what matters most to them (such as Sustainability, Convenience, Family, Status or Authenticity).
What are their favorite things to do? Where do they like to spend their leisure time?
Describe the daily life, work/personal duties and spending preferences.
People may turn to different places to get their news/advice. (Well-known blogs, popular YouTubers, internet radio, magazines and various social networks).
What are some obstacles that might stop them from purchasing your solution? The pricing of the product, together with how much they trust the company, how easy/difficult the process is and the perceived risk.
Outline Buyer Personas in Great Detail.
Mix demographic and psychographic data into 1-3 detailed, illustrative descriptions.
Develop a name for them, a good photo and a description of what they do and their background.
Show the problem your customers have, describe how they searched for answers and highlight the criteria they considered while deciding.
For “Busy Brenda,” she is in her 30s or early 40s, is a working mom, earns about $75k and wants her family to eat healthy meals often. Problem: Dinners that are healthy and take little time on busy weeknights, kids will also eat. Information comes from Pinterest, mommy blogs or via Instagram’s recipe reels. Try to lower the stress related to meals.
Phase 4: Whether & Improve
Talk with Actual People:
Try conducting surveys (you can do this with Google Forms or SurveyMonkey).
Invite possible audience members (people you know, their friends, family, those found in online communities) to interview with you (tell them the interview is real).
Request information about their struggles, the solutions they explored and what else they hope is available.
Look into your assumptions (often and early):
Produce enough content/product/service to be tested (MVP/MVC) and see if people want more (e.g., by making an email lead magnet, conducting a pilot workshop or starting a regular blog series).
Use some small ads to check the reaction of your audience to the messaging.
Examine how people are engaging with your marketing efforts (through clicks, sign-ups, comments, shares).
Narrow Down & Understand Who Your Audience Is:
Go more in detail when your research or testimonials call for it ("Gluten-Free Baking" → "Gluten-Free Birthday Cakes for Kids with Multiple Allergies").
Keep revising your personas based on what you observe and find out.
Be willing to change your approach if the testing result points to lack of demand or significant competition without an advantage.
Ideas to Think About & Challenges
Having a clearly defined specialty brings in loyal viewers more powerfully than trying to reach everyone.
Your niche has to allow you to both follow your passion and make money. Make sure the business model or way to earn money is practical.
Do Not Assume Everyone Likes What You Like: What works for you may not be as popular in the market. Validate!
If you say your audience is “everyone,” you have not clearly identified who you are speaking to.
Niche and Audience:
Your niche tells you who you serve. Your target audience are the people in that niche that you want to assist.
It Requires Repeated Action: It isn’t done once and finished. Regularly look into new trends, pay attention to people’s wants and needs and adapt your strategies.
Moving On from This Step:
Write down everything you are interested in, good at and possible niches you could pursue.
Choose a 1-2 niches that seem the most profitable based on what you learned and explore those in more detail.
Gather inside information: Look into social media groups and keyword research for each industry-related topic.
Formulate your first comprehensive buyer persona for the most promising niche you have.
Discuss the persona with a group of at least 5 individuals that person is designed for.
This systematic approach will enable you to progress from a general idea to a focused niche and better understanding of who you want to help which will set you up well for your success.