Building Your Online Presence.

Building Your Online Presence

1. Be aware of which group of people you are targeting.

All your communication, graphics and decisions about platforms should be guided by your niche and your audience.

2. Determine Who You Are as a Brand

Select which words, style, colors and main message speak for your organization.

Would your speech be casual or formal? Do you want your style to be funny or to bring authority? Light and airy or colorful and bold?

Make sure your logo or your profile photo looks unique.

The second step is to install the main platforms.

1. Set up a central place online where people can find you (a website, portfolio or link-in-bio page).

Registering your own domain (e.g., giancarlo.com) makes you trustworthy and allows you to present your story.

Here, list: About, Offerings, Contact details, Backlinks to your main social media platforms and possibly a blog or portfolio.

Carrd, Wix, Notion, GitHub Pages and WordPress are good choices when starting with web development.

Ensure that your site can be accessed and read using a mobile device and that it loads rapidly.

Create an email address on your own domain if possible.

2. Use Social Media Platforms That Your Customers Frequent

Don’t try to cover everything, but look where your audience spends most of their time.

Instagram/TikTok is popular with younger age groups who create content.

Found on LinkedIn are: professionals, business-to-business and the main focus is networking.

Twitter/X allows for sharing ideas, finding groups of people with the same interests and being part of live discussions.

Watch tutorials, how-to instructions and blogs that are presented visually on YouTube.

Facebook: People join communities and local groups and the age group is a bit older.

Make sure your @handles are consistent on the main platforms to build a strong presence (even if they’re not in use every time).

Set Up Promotions

1. Bios and About Sections

State clearly what you do, who you serve and your specialty.

Choose keywords that someone would actually search to come across your business.

Add photos, banners or graphics with your company’s brand to make the page more attractive.

Include a way to encourage your visitors to reach out such as “Contact me here,” “Subscribe to my updates,” or “Check out my newest work.”

2. SEO Basics

Put your main keywords in the headlines, descriptions and text of your personal/business website.

Make sure your website connects with all your social profiles and also link your social profiles to your website.

Add alternative text to images and write clear labels for URLs.

Begin Making and Posting Content

1. Content Strategy

Itemize what your clients like and give them access to those things: tips, looks at how work is done, case studies, instructional videos, inspiring stories and curated lists of resources.

Post different types of media: Pictures, videos, regular posts, infographics, stories and polls.

Set up your account around 2-3 major categories that match your niche (for example, "Healthy Recipes," "Workouts in Minutes," "Useful Meal Prep Suggestions").

Just be yourself and make sure your authenticity comes out.

2. Post Consistently

Plan a schedule that you can realistically handle each week (e.g., 2 posts).

Schedule your social media posts with the help of applications like Buffer, Later or Hootsuite.

Watch the audience’s response and adjust what works best.

Focus on interacting with and forming relationships with students.

Replay to people as quickly as possible when they contact you.

Attempt to participate or initiate discussions within groups, communities or forums for programing.

Work together with other people in your area of focus.

Be helpful, give comments, share what you find and celebrate achievements by others.

Set up tracking, improve when necessary and keep your business expanding.

Check the activity on your platforms to see which content is successful (look at Google Analytics, use in-app insights).

Try different kinds of content, upload it at different times or change your call to action to see how each affects your results.

Use the feedback and results to improve your website and your profiles.

Get familiar with updates to the platform, new tools developed and changing best approaches.